The Future of Recruitment Adverts: Refari’s New Widgets Prioritise Video in the AI Era

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At Refari, we’re always seeking innovative ways to elevate the recruitment experience and empower our clients with cutting-edge tools for marketing their opportunities and talents. In our relentless pursuit of improvement, we’ve recently launched four new widgets that are set to transform how job seekers and potential candidates engage with vacancies and talent showcases. Here’s a closer look at these game-changing updates.

Introducing Two New Talent Boards & Two New Job Board Variants

Our latest deployment adds two fresh Talent Boards to our Talent Reach product, alongside two novel Job Board variants. These additions are not just updates; they’re a reimagining of how job and talent advertising can be executed with greater effectiveness and engagement.

A Shift Towards Larger Media

One of the most notable enhancements in these new versions is the significant increase in media size, particularly for video content. As visual engagement becomes increasingly crucial in digital spaces, our new Talent and Job Boards have evolved to prioritise larger media displays. This change represents a deliberate shift from smaller, less prominent media thumbnails to more visually compelling presentations of job roles and talent showcases.

Why the Shift?

The revamp was inspired by a clear trend: the ever-growing efficiency in creating written content, thanks to artificial intelligence (AI). As AI simplifies and speeds up the process of crafting job adverts, the uniqueness and authenticity of written content may start feeling commonplace, making it harder for genuine adverts to stand out.

Recognising this, our new widgets are designed to prioritise video content, allowing clients to leverage the unique power of videos to communicate job roles and candidate information more vividly and engagingly. In an era where AI can generate text in seconds, adding a human touch through video can significantly enhance credibility and authenticity.

User Experience Reimagined

Another innovative aspect of our latest update is the transformation of the user interface. In the new widget variants, entire tiles act as a call to action (CTA), a departure from the traditional ‘read more’ button. This design change streamlines the user experience, making it intuitive and more engaging for job seekers and potential candidates to discover exciting opportunities.

Optimised for All Devices

Understanding the diverse ways in which job seekers access job information, we’ve refined our widgets to ensure a seamless experience across devices. While desktop versions leverage the hover function for a seamless CTA experience, our mobile versions adapt by presenting a visible ‘read more’ or ‘apply now’ button, ensuring accessibility and functionality for all users.

Ready to Elevate Your Recruitment Strategy?

Our new Talent Board and Job Board widgets are not just upgrades; they’re a testament to Refari’s commitment to leveraging technology to make recruitment more engaging, authentic, and effective. If you’re looking to elevate your recruitment strategy with these innovative tools, we’re here to make the transition effortless.

We believe these enhancements will empower recruiters and employers to showcase opportunities and talents in more compelling ways than ever before. Get in touch to explore how you can upgrade your existing Talent Board or Job Board to one of these exciting new variants. Let’s redefine recruitment together!